InContekst - Marketing Intelligence Platform

Decision support toolkit for businesses with rich content, mix of channels, and long customer journeys.
Unify web, advertising, CRM and other sources, know what contributed to qualified demand, what changed, and where to focus next.

State & dynamics of the pipeline

Compile state of the pipeline from merged online behaviour and collected data, by segment. Track pipeline progression over time and across funnel stages.

What moves the needle

Identify which content, campaigns, and touchpoints are associated with stage progression and faster movement toward qualified demand.

Single source of truth for marketing data

Comprehensive, categorised, up-to-date data across web, campaigns, CRM, and others, with multi-sourced reporting.

Fast drill-down to answers

Click from top-line metrics to the underlying detail. Slice by segment, stage, channel, and content to pinpoint drivers and test hypotheses.

Own Your Data

Keep your data in a separate database, optionally on your infrastructure. Connect other tools and programs. Extend your system with custom reports, programming, data, and API.