About Us

InContekst is a brainchild of Sergei Veinberg, an advertising analytics software veteran with two successful startup exits.

It is based on the belief that in today’s world data literacy is not optional, yet you don’t need to be a programmer in order to be proficient with data. In fact, excessive focus on technical aspects detracts you from understanding what the data tells you, from optimising your marketing.

Current state of marketing analytics divides people into those who get the data and apply statistics, and those who understand the business. We are empowering the latter group to be self-sufficient by connecting with online marketing platforms, company systems, automating routine work, programming algorithms, facilitating visualisation, operationalising results in such a way that a non-technical analyst can explore data, generate insights, and steer the business in the right direction.

Whether you want to keep an eye on costs, track a cross-channel marketing strategy, reduce wastage, stay accountable, it is a lot easier when you have all the relevant data at your disposal and the ability to interrogate it.

✅ Spend less effort on data engineering and more on managing your advertising and marketing.