InContekst Privacy Policy

This Privacy Policy explains how we collect, use, disclose, and protect your information when you use InContekst application ("App") that integrates multiple advertising and analytics platforms, data uploads, and manual entry.
In this policy we, us or our means sys2biz Pty Limited, a company incorporated in NSW, Australia, ABN 87 149 118 721, the owner of InContekst application. By accessing or using our App, you consent to this Privacy Policy.

Information We Collect

1. Personal Information

We may collect personal information that identifies you, such as:
Name and Company Name: To personalize your experience and communications.
Email Address: For account creation, login, and support purposes.
Contact Information: To assist with customer service inquiries.

2. Data from Integrated APIs

We collect information from various third-party APIs to provide advertising insights and analytics:

Google Ads and Google Analytics:

Campaign performance metrics
Keywords and ad group data
User demographics and interests
Website traffic patterns and behavior

Facebook, Instagram, Other Ad Platforms:

Ad copies
Ad performance metrics
Audience insights
Engagement metrics (likes, shares, comments)

3. Uploaded and Manually Entered Data

Our App may allow you to upload files containing data relevant to advertising and analytics. The types of data we may process include:

CSV, Excel, or similar data formats containing marketing information
Customer lists and sales data
Campaign details for analysis

4. Usage Data

We automatically collect information about your interaction with our App, such as:

IP Address: To determine your geographic location and diagnose service issues.
Browser Type and Operating System: For optimizing user experience across different platforms.
Device Information: To provide device-specific support and troubleshooting.
Interaction Data: To analyze how you use the App.
Date and Time of Access: For auditing and security purposes.

How We Use Your Information

1. Providing and Improving the App

To operate and maintain the App
To enhance user experience and functionality
To analyze and understand user behavior and preferences

2. Communication

To send you account-related information and updates
To respond to your inquiries and support requests
To provide marketing communications (with your consent)

3. Legal Compliance and Security

To comply with applicable laws and regulations
To protect against unauthorized access and data breaches
To enforce our terms and conditions

Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

1. Service Providers

We may share information with third-party service providers who perform services on our behalf, such as:

Data analysis and processing, such as Google Analytics
Marketing and communications

2. Legal Obligations

We may disclose information if required by law or in response to valid legal requests, including:

Compliance with legal obligations
Protecting our rights and property
Preventing illegal activities and fraud

3. Business Transfers

In the event of a merger, acquisition, or asset sale, your information may be transferred to the new entity. We will notify you before your information is transferred and becomes subject to a different Privacy Policy.

Security of Your Information

We implement reasonable security measures to protect your information from unauthorized access, use, or disclosure. These measures include:

Encryption: We use industry-standard encryption protocols (e.g., SSL/TLS) to protect data in transit.
Access Controls: We restrict access to personal information to authorized personnel only.
Data Anonymization: Where possible, we anonymize data to minimize exposure of personal information.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

Your Rights and Choices

1. Access and Update Information

You have the right to access and update your personal information. You can do this by logging into your account or contacting us.

2. Opt-Out of Marketing Communications

You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in those emails or by contacting us directly.

3. Data Deletion

You may request the deletion of your personal information by contacting us at [Contact Email]. Please note that some information may be retained as required by law or for legitimate business purposes.

4. Data Portability

You have the right to request a copy of the data we process about you in a structured, commonly used, and machine-readable format.

5. Revoking API Access

You can revoke our access to your third-party API data at any time by managing your account settings on the respective platforms or contacting us directly.