Consolidated Data

Consolidated and aligned marketing, sales, and other data across all media and distribution channels.
Know where you spend, collate all customer journey metrics, and track how marketing inputs translate into sales and other outcomes.
Interrogate your data and find actionable insights.

Aligned Data

Having aligned data lets you track all the factors affecting customer journey side-by-side.

InContekst tracks multi-media, web, and omni-channel sales data, aligning them by product (customer needs) category and geography. Media data across owned, paid, and earned media is collated programmatically from online systems and internal databases or uploaded via files from agency where applicable. The data is aligned via a combination of manual and automatic mapping. Additional data, such as customer surveys, share-of-search, brand social chatter, competitor activity can also be added to the comprehensive database.

Omni-channel Sales

Understanding trends and anomalies in sales data is key to improving the business. But online, offline direct, and retail partner channels work differently and often use different systems. InContekst consolidates the data from all channels and provides essential reports for making sense of the data.

With this data you can view sales from product, outlet, geographical, category aspects. You can better understand seasonal trends, long-term trends (with YoY comparison), effects of discounting. By statistically examining sales you can find outliers among categories, geographies, store formats, down to individual outlet.

Multi-media Reportng

Manually collating data across media and platforms is laborious and error-prone. Different media use different metrics, concepts, and categories. InContekst connects the data to common taxonomies and reports on spend, exposure, and social reactions.

This includes paid search, paid display, TV and radio, onlive video, social ads, influencer promotions, out-of-home, and others. The system allows you to add strategy information that is not captured anywhere else and classify activity accordingly.

Reporting allows you to view spend, impressions, reactions by any applicable dimensions, explore trends, and find anomalies. Additional focus in on year-on-year comparison - what has changed, which channels are no longer used, which new ones appeared, and more.