Content Marketing
Measure performance of your content marketing across social media and web and find best performing combinations of platforms, topics, styles.
Incontekst tracks viewership and engagement across your blog and social posts across channels. Track click-throughs from posts to the website, behaviour of the visitors on the website and their conversions.
In addition to impressions, views, and click-throughs, the system calculates longevity of different posts, helping you separate short-term interests from evergreen ones.
Our system can help classify your extensive content by topic, style, call to action and other parameters and report on best performing combinations, such as finding best styles for a given topic.
Classification can be done manually or automatically by our AI assistant which will examine your posts.
We can help you find interesting subjects to write about by collating information from your post history, search trends, search engine rankings of your and competitors' content.