Journey Explorer

Reduce cost and time to conversion by structuring content and campaigns based on real user behavior, ensuring each touchpoint moves prospects forward efficiently.
Journey Explorer present holistic and detailed picture of customer interaction with website, content, calculating cost of leads or sales and time to convert.

Key Features

  • Cost allocation by conversion – Assigns spend only to clicks that resulted in leads, revealing the true cost per lead.
  • Full journey tracking – Forward, backward, and bidirectional analysis to pinpoint high-impact touchpoints.
  • Unified analytics – Brings together PPC, content engagement, and on-site interactions to show what’s working.
  • Flexible grouping - group content, web pages / product pages, and campaigns for convenient meaningful
  • Flexible reporting – Drill down by source, campaign segment, and timeframe for deeper insights beyond standard attribution models.
  • Data-Driven Optimization → Go beyond Multi-Touch Attribution. Identify and refine high-impact tactics using a smarter approach to lead tracking.

Journey Explorer complements our aggregated website analysis for multi-channel data and works with additional export from Google Analytics. If you would like to be a test user and optimise your conversion rates at no cost, please get in touch. (Larger businesses may be asked to contribute to infrastructure costs)


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