Segmenting with Histograms

Typically business intelligence tools operate with averages and totals. However, for some critical metrics you really want to see the full range of values. There are two critical metrics for exploring conversion journeys: cost of conversion (think cost of a lead), and conversion delay (also called time to convert). And what better tool for this than histograms.

InContekst lets you view histograms and key statistics of these metrics for any area of interest. Furthermore, you can select the desired ranges on the Histogram screen, such as the quickest conversions, and explore the corresponding journeys.