PPC Reporting & Automation Tool

Data Consolidation

Consolidate campaign data from Google Ads, Microsoft Ads, Facebook, Instagram, and other platforms into one unified view.

• Group campaigns and creatives by offer, product, category, or custom attributes across platforms.
• Populate campaign attributes via user interface or extract them automatically from campaigns concatenated names.
• Filter and report on performance metrics like spend, impressions, clicks, and conversions by any combination of attributes.

Pacing Reports

Ensure budgets are spent efficiently throughout campaign lifecycles with precise pacing reports.

• Compare actual vs. planned spend and outcomes to track campaign performance against targets.
• Identify under- and over-spending campaigns instantly and take corrective action.
• Report on budget utilization across platforms, accounts, offers, products, and custom groupings for actionable insights.

Engagement Tracking

Connect campaign clicks to user activity and track how visitors engage with your website:

• Report on key engagement metrics: visits, engaged visits, page views, user acquisition, and conversions.
• Track cost metrics at each stage to understand efficiency: per user, per visit, per engaged visit, and per conversion.
• Analyse how users acquired through different campaigns or groups interact with with your site: engagement levels, content viewed, time to conversion, and more.

Automated Ads Generation

Accelerate campaign preparation with AI-powered ad generation.

• Quickly create tailored ad variations for different platforms, audiences, and contexts using natural language descriptions of products, offers, and styles.
• Ensure platform compatibility: The system automatically formats ads to meet each platform’s requirements.
• Track performance: Ads are categorised and reported based on their combinations of parameters, making PPC reporting seamless and insightful.

See Also:

• Website Analytics - our approach to simplifying working with GA4 data.
• Gallery - examples of reports and dashboards.