Website Analytics

Easily track and optimise your website’s performance with flexible reports, intuitive dashboards, easy segmentation, and long-term data retention.
Our reports are based on industry-standard data collection by Google Analytics (GA4), but process the data further to provide insights not available otherwise.

Key Questions Answered

Track conversions, visits, content performance, and visitor cohorts, answering questions like (but not limited to):

Which marketing channels bring visitors who subsequently convert? Which campaigns?
How long and how many visits does it take for a first-time visitor to convert?
How many existing users come back via paid ads?
What content is consumed at different stages of customer journey ?
How do visitors arrive to a particular content area? Where does the traffic come from and what do visitors view immediately before entering and after leaving the area.

Intuitive Dashboards

Our interconnected dashboards help you gain a complete view of your website’s performance. Easily navigate from one set of data to another by point and click. Compare to previous or another period with several options available (view the video for details).

Easily filter dashboards and other reports by geography, marketing channel, advertising campaign. Easily view more details for any area of interest.

Content Grouping

Our system streamlines the analysis of extensive content by categorising pages and reporting performance insights by category, with the option to drill down into individual page metrics when needed.

Pages can be grouped into "Shop," "Content," or user-defined roles and linked to customer needs categories. Content pages may also be categorized by topic, promotions, and call-to-action types, enabling you to identify the best performing combinations. Categorisation can be manual or automated with our AI assistant.

Flexible Reports

View beyond totals and averages. Explore metrics distributions, understand what are the "normal" values and what are the outliers. Easily view any compatible combination of metrics and dimensions, applying date and segment filters, drill-down and sideways. Chart the data or use statistics menu to explore metrics, their distributions and co-dependencies

Long Data Retention

Google Analytics / GA4 aggregates older data to minimise costs and load on their servers. InContekst extracts data from GA4 programmatically on a daily basis and stores on its own database for a long time. This enables you compare current visitors' behaviour and site performance to historical values.

Custom Programmed Reports

If you require sophisticated analysis that are not readily available with Google Analytics metrics, we can program them for you combining multiple datasources in the system's database.